From today you have a new opportunity to get more visits and response to your site from searches with your brand name. This is because Google has changed how ‘sitelinks’ are shown on its results pages. Mark Nunney explains and shows you how to optimize this opportunity.
Site links are those links to your site that sometimes appear on Google’s search engine results pages (SERPs) below your regular listing. They used to look like this:
That’s more opportunities to succeed and fail.
Let’s make it succeed …
Imagine you are a new visitor to your site.
What do you see without scrolling?
These are deep pages on your site. They are often neglected. Dull and offering little as an entrance page.
Many sites are still designed for users to enter the site by the home page. But as the new sitelinks remind us – this is not so.
Will visitors find what they want?
Will they find the best of what you offer?
Will they stay?
Will they return?
Site links are those links to your site that sometimes appear on Google’s search engine results pages (SERPs) below your regular listing. They used to look like this:
What does this mean for you?
More pages will be visited directly from a brand search on Google.That’s more opportunities to succeed and fail.
Let’s make it succeed …
Take control of these landing pages
Follow the links that show for your site’s brand searches.Imagine you are a new visitor to your site.
What do you see without scrolling?
These are deep pages on your site. They are often neglected. Dull and offering little as an entrance page.
Many sites are still designed for users to enter the site by the home page. But as the new sitelinks remind us – this is not so.
Will visitors find what they want?
Will they find the best of what you offer?
Will they stay?
Will they return?
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